Lana is a designer + developer based in LA
About
I'm a seasoned Product Designer and Design Technologist with over a decade of experience across award-winning agencies, successful startups, and Fortune 500 companies. I have a proven track record of leading designs, organizing design systems, and transforming ideas into product experiences that users love.
I specialize in delivering user-centered, data-driven design solutions that align with business goals and elevate customer experiences. My process includes research, ideation, wireframing, and prototyping to craft ideas into successful products.
With expertise in design systems and front-end development, I ensure consistent design implementation and effective communication with engineers. I also contribute to git repositories and develop interactive demos with code.
My mission is to bring products to market quickly and efficiently, without compromising on user experience quality. My designs aim to solve user problems, achieve market fit, and leave a lasting, positive impact.
Industries
Fintech // B2C // B2C // SaaS // Enterprise Applications // AR // VR // AI // Healthcare // Real Estate
Skills
UX
- Design thinking
- User interviews
- Quantitative & qualitative research
- Usability testing
- Competitive audits
- Personas
- Journey mapping
UI
- Product design
- Atomic principles
- Interaction, motion design
- Responsive, mobile design
- Wireframes
- Prototypes
- Immersive (AR, VR, & MR)
- Figma, Lottie, Adobe CC
- Design systems
Front-end
- Html, CSS, JS, Typescript, & PHP
- Angular, react, jquery, & vue
- Node
- Terminal, Git
- Yarn, Babel, NPM
- Vercel, Github, Gitlab
- Storybook, Knapsack
Experience
2022 — 2024
Lead Product Designer — Verivest/Investlink (Fintech, Real estate)
2022
Lead Design Technologist — Plastiq (Fintech, Payments)
2018 — 2022
Senior Product Designer — First American (Real estate)
2018 — 2018
Product Designer & UI Developer — SADA Systems (Agency)
2017 — 2018
UX UI Engineer — First American (Real estate)
2016 — 2017
UX UI Designer & Developer — vWise (Fintech)
2010 — 2016
Web, Brand, and Visual Designer, Front-End Web Developer — Agencies, startups, enterprises
Education
UX Design Professional — Google
Enterprise Design Thinking — IBM
Design Thinking and Execution — Process Masterclass
Digital Media Art, Visual Design — Irvine Valley College
Testimonials
Lana is extremely proactive and made our overall design process more cohesive and efficient. I highly recommend Lana to any future employer. She is a wonderful product designer and an absolute force multiplier for any team. I had the opportunity to work with Lana in her role as Lead Product Designer at Verivest and was consistently impressed the speed and quality of her work, as well as her unrelenting commitment to great UX. Lana led design for 2 and sometimes 3 project teams simultaneously, a herculean task that would normally require a whole design team. Despite this workload, she greatly improved the UX and overall application design and still found time to implement the company's first design system.
- Hugh Geiger, Director VC & Product
Lana is a great design technologist and team player. She has the rare ability to create both compelling UI and to structure design into scalable front end code. I highly recommend her and would hire her in a heartbeat whenever and wherever I be able to possible. We recruited Lana at Plastiq to have her lead our efforts in building a design system and bridging the collaboration of Design and Engineering. She was also instrumental creating the flexible design framework for our API product. Her work was always thorough and high quality. As a team player, Lana took the initiative to help out in our branding evolution, marketing design, and wherever teammates needed a hand.
- Michael Burnett, Head of Design
Lana is absolutely brilliant, she is an exceptional designer and has a kind and curious personality. Her work on our end to end payment widget helped us attract more customers to the Connect product. Every time I spoke with anyone in the org about her they always said how impressed they were with her interpersonal, design and development skills. This makes her a quick learner and a pleasure to work with. During her time with the company she produced exceptional work, helped us start working closer with Engineers and helped push forward our Design System initiative. She was always so motivated and eager to work on projects. She can produce production level code, mockups and can even work on product strategy. She will be greatly missed and her future employer will be lucky to have her on their team.
- Omar Tavarez, Staff Product Designer
Lana is an incredibly talented full-stack designer. If you're looking to add a high performing and amazing designer to your team, look no further Whether it is understanding business needs and creating visual wireframes to aid in realizing complex requirements, or creating high-fidelity prototypes and then translating them into functional code, Lana is consistently producing phenomenal work. One of the things I respect most about Lana is her dedication to researching the latest technology in an effort to increase efficiency and deliver results faster, and she never under-delivers! Lana was highly respected by me and the rest of the team and I already miss working with her.
- Matt Kearney, Product Design Manager
"Outstanding ability to quickly build concepts and push ideas farther. Lana is one of those people who can execute across both design and development and make it look easy. Lana brings together impressive design experience and a front-end dev's understanding of design detail and performance. Her UX contributions helped our team's projects reach a new level."
- Christopher Rossi, UX Principal
"Lana always puts her hands up to do more, grow, mature, and help us achieve our vision. Time and time again she goes the extra mile and she does it with an exceedingly high degree of quality and expeditiousness. We appreciate having Lana on the team more than she knows! Keep up the great work."
- Sara Branch, VP of Product Design
"I had the pleasure of working with Lana 3 years ago at First American Title. She has demonstrated excellent delivery on her UX Designs. Upper management were impressed with her high quality, speed of delivery, and articulated UX designs that were understood by both non-technical and technical people. She also can quickly create UI artifacts that can be used by a UI Engineer without having to start from scratch. She has lead many medium to large projects to the next level. I highly recommend her for her next role."
- Johnny Kang, Director of CDS
"Lana is such a valuable partner in the First American NCS space. I appreciate all of her efforts and we thank her very much for all that she does."
- Jon Baird, IT Applications Sr. Director